A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. How can the answer be improved? PEST Analysis is used to assess the market environment for a business. Political; Economic; Social; Technology; There are variations of the model which identify other factors, although some researchers argue that those additional factors are just aspects of the main four. A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. An easily manageable way of sifting this mass of information is to construct a PEST analysis, which involves looking at the Political, Economic, Social and Technical factors likely … Databases with SWOT, Porters Five Forces and PEST/PESTLE analysis: SWOT reports Analysis of the Strengths , Weaknesses , Opportunities & Threats of/to a particular company. What is PEST/PESTLE? PEST/PESTLE stands for the Political, Economic, Social, Technological, Legal and Environmental factors that impact a company. These are known as “external factors”. How can I find information on PEST? You can find a complete PEST country analysis report using Marketline. Conduct a country search to locate a PEST report. PEST analysis is a technique used to identify, assess and evaluate external factors affecting the performance of an organisation. A PEST analysis is undertaken to help an organisation gain an understanding of the wider business environment and may be carried out as part of an ongoing process of environmental analysis or scanning.
Get this from a library! PESTLE analysis. [Thomas del Marmol; Brigitte Feys; Carly Probert] — Prepare the best strategies in advance This book is a practical and accessible guide to understanding and implementing the PESTLE analysis, providing you with the essential information and saving