PEST Analysis is used to assess the market environment for a business. Political; Economic; Social; Technology; There are variations of the model which identify other factors, although some researchers argue that those additional factors are just aspects of the main four. An easily manageable way of sifting this mass of information is to construct a PEST analysis, which involves looking at the Political, Economic, Social and Technical factors likely … A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. Databases with SWOT, Porters Five Forces and PEST/PESTLE analysis: SWOT reports Analysis of the Strengths , Weaknesses , Opportunities & Threats of/to a particular company. What is PEST/PESTLE? PEST/PESTLE stands for the Political, Economic, Social, Technological, Legal and Environmental factors that impact a company. These are known as “external factors”. How can I find information on PEST? You can find a complete PEST country analysis report using Marketline. Conduct a country search to locate a PEST report. [check] This checklist is designed to help those responsible for carrying out a PEST analysis for an organisation. It also provides guidance for students required to produce a PEST analysis as part of a marketing or strategic management assignment. Definition PEST analysis is a technique used to An environmental analysis, or PEST analysis, categorizes the changes and forces that affect your startup either directly or indirectly through your customers, suppliers and competitors. PEST is an acronym that stands for the Political, Economic, Social and Technological market forces. The Libraries have several databases that provide overviews and in-depth industry information, such as IBISWorld and Business Insights: Essentials. Read industry articles and publications . Discover industry articles and publications via your feed reader, industry associations, and by using the advanced search of business article databases, such as Business Source Elite and ABI/Inform , to search by NAICS code.
The P.E.S.T. Analysis (often also called PESTLE or PESTEL), is an examination of the external factors that can affect an organization, company, or industry. The P.E.S.T. examines the Political, Economic, Social, and Technological factors in the external environment. However, if one is not available, you may need to create your own. Inputs to creating this analysis can come from the Strategic Analysis Tools report from CIMA. Databases with SWOT, Porters Five Forces and PEST/PESTLE analysis: SWOT reports Analysis of the Strengths, Weaknesses, Opportunities & Threats of/to a particular company.